Business postcards are a powerful marketing tool. When done correctly, postcards can generate a high response rate that leads to more sales.
Here are some ways to make your postcard marketing a success:
- Target related prospects. Your subscriber list should include people who are or might be interested in your business. A vegan will not be interested in an all-you-can-eat steak, so choose the right prospects.
- Create a campaign. – One postcard mailing will not deliver great results. Build familiarity with your business by regularly sending postcards to your customers
- Personalize your message. – . Appearing professional is important, and so is building a connection with your customers. Add a personal but brief message to build rapport with your customers. Greet them during the holidays or send them a happy birthday postcard on their special day.
- Don’t turn your message into a sales pitch. – Although you can include promos and sales in your postcards, don’t make it the focus of your message. Postcards should lead to the next step in making a sale, not the end of it.
